Market Research | Baamboozle - Baamboozle | The Most Fun Classroom Games!

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A mystery shopper visits a store pretending to be a customer and takes notes on employee service. This is an example of:

Observation Method

Which type of research focuses on numbers and large groups?

Quantitative

What is the first step of the marketing research process?

Define the problem

What is attitude research?

Research that measures how people feel about products, services, or ideas.

Why is it important to include an “Other” option in multiple-choice survey questions?

To improve accuracy by covering answers not listed.

(T/F): A focus group is an example of qualitative research.

True

Which type of research focuses on opinions and smaller groups?

Qualitative

A new pizza restaurant wants to know which social media platforms their customers use most. Which step of the research process are they in?

Obtain Data

What marketing function (of 7) does marketing research fall under?

Marketing Information Management

Domino’s used customer feedback that their crust “tasted like cardboard” to improve their pizza. What type of research was this?

Attitude research (opinion research).

Give one example of a source of primary data.

Surveys, interviews, observations, or experiments.

What is the final step in the marketing research process?

Apply the Results

(T/F): Primary data is cheaper and easier to obtain than secondary data.

False – it is more expensive and complex.

T/F Rating scale questions always need labels (like 1 = Poor, 5 = Excellent).

True

What is the main purpose of marketing research?

To obtain information that helps businesses make decisions.

What does Reliability mean in surveys?

Reliability = produces similar results when repeated. It is not subjective.

(T/F): When Domino’s listened to customers and changed their recipe, they were applying results from marketing research.

True

A survey asks: “Do you buy snacks from the vending machine at least twice a week?” (Yes/No). What type of survey question is this?

Forced Choice

Which type of survey question asks for written answers in your own words?

Open-ended

(T/F): Focus groups are usually small groups that provide in-depth opinions.

True

What do validity mean in surveys?

Validity = measures what it’s supposed to. It is clear and relevant.

T/F Marketing research is only used to develop new products.

False – it’s also used to monitor performance, solve problems, and test ideas.

A company changes the color of its laundry detergent packaging to see which one sells better. What method is this?

Experimental Method

Consumer Reports comparing different brands is an example of what type of research?

Product Research

(T/F): Marketing research helps businesses minimize losses from failed products.

True