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Growing demand in international markets.

Opportunities

Corporate image and brand reputation

Strength

Poor cash flow/ liquidity problems

Weakness

Escalating costs of production

Weakness

Economic recession in main export countries.

Threat

High production costs compared to competitors

Weakness

Higher prices than closest rivals

Weakness

New entrants in the marketplace

Threat

Geographical location close to custormers

Strength

Strong cash position and low debt.

Strength

Demographic and social lifestyle changes

Opportunity

Advancements in infrastructure

Opportunity

Limited revenue streams

Weakness

Innovative product design and strong R&D department.

Strength

Government spending programmes

Opportunity

Poor internal communication and staff turnover.

Weakness

Rising inflation and interest rates.

Threat

Brand with high customer loyalty.

Strength

Experienced and skilled workforce

Strength

Leadership in market share/

Strength

Brand awareness and brand loyalty

Strength

Restricted product range

Weakness

Declining reputation due to a product recall.

Weakness

Pressure group action, e.g., protests against cosmetic animal testing

Threat

Expansion of e-commerce platforms in the sector.

Opportunity

Dependence on a single supplier.

Weakness

Economic downturn (recession)

Threat

Demotivated and/or unproductive workforce

Weakness

Government subsidies for renewable energy.

Opportuninites

Inflation (causing higher production costs)

Threat

Dependence on seasonal sales.

Weakness

Trade liberalization (government policies)

Opportunity

New competitors entering the market.

Threat

Highly skilled workforce.

Strength

Crises, e.g. natural disasters or power shortages

Threat

Economic growth/ upswing in the business cycle

Opportunities

Unique selling point

Strength

Adverse changes in fashion and tastes

Threat