refers to the tendency for a group to make decisions that are more extreme than the initial inclination of its members.
Group polarization
the middle score in a distribution; half the scores are above it and half are below it
Median
An observation technique in which one person is studied in depth in the hope of revealing universal principles
case study
Type of psychological perspective in which the reason human beings behave the way they behave is due to past experiences(traumatic) -studied by Sigmund Freud
Psychoanalytic
A measure of the extent to which two factors vary together, and thus of how well either factor predicts the other. The correlation coefficient is the mathematical expression of the relationship, ranging from -1 to +1j
Correlation
experimental results caused by expectations alone; any effect on behavior caused by the administration of an inert substance or condition, which the recipient assumes is an active agent.
placebo
A technique for ascertaining the self-reported attitudes or behaviors of people, usually by questioning a representative, random sample of them
survey
Type of information processing that involves attending to the conent of the message itself (type of persuasion)
Central route processing
The process by which one person tries to change the belief, opinion, position, or course of action of another person through argument, pleading, or explanation
Persuasion
The perspective through which it is believed different traits within any individual are a result of our ancestors adapting for survival and reproduction
Evolutionary perspective
A sample that fairly represents a population because each member has an equal chance of inclusion
Random sampling
A research method in which an investigator manipulates one or more factors (independent variables) to observe the effects on some behavior or mental process (the dependent variable).
Experiment
Change of behavior to match a group
Conformity
When people change their behavior as a result of another person or group asking or directing them to change
Compliance
occurs when an individual acts in a less positive way or performs worse when they are around others
Social impairment
Changing one's behavior at the direct order of an authority figure.
Obedience
An experiment in which neither the participant nor the researcher knows whether the participant has received the treatment or the placebo
Double-blind study
average; when you add up all scores and divide by the number of scores
Mean
a descriptive technique of observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
Naturalistic observations
A psychological perspective that focused on human potential and achievements
Humanism
type of reciprocity norm where someone does a favor for you, you feel obligated to repay them
And-that's-not-all technique
The type of psychological perspective where it is believed humans behave the way they do because of the environment around us
Sociocultural perspective
Prosocial behavior that is done with no expectation/reward and may involve risk of harm to oneself
Altruism
explains mental disorders as the result of interactions among biological, psychological, and social factors
Biopsychosocial perspective
the phenomenon when the behavior of the participants will be changed because of being in an experiment
Hawthorne Effect
Type of psychological perspective where people believe that people behave the way they do because of logical thought
Cognitive perspective
the concept that people are prone to exert less effort on a task if they are in a group versus when they work alone
Social loafing
Assigning participants to experimental and control conditions by chance ,thus minimizing preexisting differences between those assigned to the different groups
Random assignment
when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message (type of persuasion)
Peripheral route processing
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