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Advertising Quiz

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  • the short period during TV programmes when advertisements are shown
    commercial break
  • how well people know a particular brand
    brand awareness
  • small advertisements often put in a newspaper or magazine by individuals
    classified ads
  • large media outlets like TV, newspapers and magazines
    mass media
  • recommendations made by individuals to other individuals about a product of service
    word of mouth
  • the degree to which people continue to buy from the same brand or company
    brand loyalty
  • a company that creates adverts for other companies
    advertising agency:
  • the amount of money a company decides to spend on advertising
    advertising budget
  • something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
    call to action
  • unwanted, promotional email
    spam email/junk mail
  • to quickly become extremely popular on the Internet through social media
    to go viral
  • a page specifically used to promote a product or service
    sales page
  • to advertise a product by using it as a prop in a TV show or film
    product placement
  • the time during the viewing schedule when most people watch TV or listen to a broadcast
    prime time
  • to have a well-known person promote a product
    celebrity endorsement
  • the people a company want to sell their product or service to
    target audience
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