Product endorsement
the use of a well-known person to advertise products
Product lifecycle
the length of time people continue to buy a product
Market share
the percentage of sales a company has
Market segment
customers of a similar age, income level or social group
Product launch
the introduction of a product to the market
Brand stretching
using an existing name on another type of product
Brand image
the ideas and beliefs people have about a brand
Brand name
the title given to a product by the company that makes it
Brand loyalty
the tendency to always buy a particular brand
Market research
information about what consumers want or need
Brand awareness
how familiar people are with a brand (or its logo and slogan)
Market challenger
the second best-selling product or brand in a market
Market leader
the best-selling product or brand in a market
Product range
the set of products made by a company
Product placement
when products are used in films or TV programmes