Study

Advertising

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  • Call to action
    Ads that spread quickly online
    A phrase encouraging action
    Ads that spread quickly online
  • I’m tired of that ad—it’s so ______!
    misleading
    overexposed
    persuasive
  • The shampoo ad included a ______ from a happy customer.
    call to action
    advertisement
    testimonial
  • McDonald’s ______ ‘I’m lovin’ it’ is very catchy.
    ad
    billboard
    slogan
  • Informative
    Gives false or exaggerated information
    Provides useful information
    Seeing an ad too many times
  • Special offer
    Ads that spread quickly online
    A discount or deal
    A company’s name or logo and identity
  • Many beauty brands use ______ on Instagram.
    billboards
    slogans
    influencer marketing
  • Do you think advertisements are effective in influencing people’s buying decisions? Why or why not?
    Yes, I believe ads are quite effective because they create awareness and desire for products. For example, if I see an appealing ad for a new smartphone, I migh
  • Smart ______ compare prices before buying.
    testimonials
    consumers
    slogans
    billboards
  • What types of advertisements do you notice the most (TV, online, billboards, etc.)?
    I mostly notice online ads, especially on social media and YouTube. They’re hard to avoid because they pop up everywhere. I also see billboards when I’m outside
  • How has social media advertising changed the way companies promote products?
    ...
  • Describe an ad you remember well. What made it effective or annoying?
    ...
  • Have you ever bought something because of an advertisement? What was it?
    Yes, once I saw an ad for wireless headphones with a special discount. The ad made them look very convenient, so I bought them. Luckily, they were as good as ad
  • Misleading
    Seeing an ad too many times
    Provides useful information
    Gives false or exaggerated information
  • Should there be stricter regulations on advertising, especially to children? Why?
    Definitely. Children are easily influenced, and ads for junk food or expensive toys can pressure parents unfairly. Stricter rules would protect them.
  • Do you think some advertisements are misleading or unethical? Give examples.
    Yes, some ads exaggerate benefits or hide side effects. For example, weight loss products often show unrealistic results, which can deceive people.
  • Are advertisements different in your country compared to others? How?
    Yes, in my country, ads often focus on family values, while in Western countries, they might be more humorous or individualistic.
  • What is the most memorable ad you’ve ever seen? Why did it stick in your mind?
    I remember a funny Coca-Cola ad where people shared drinks and became friends. It was heartwarming and made me associate the brand with happiness. Good storytel
  • Annoying
    Seeing an ad too many times
    Gives false or exaggerated information
    Irritating or too frequent
  • Overexposed
    Seeing an ad too many times
    Gives false or exaggerated information
    Provides useful information
  • There’s a huge ________ for Coca-Cola near the highway.
    slogan
    billboard
    influencer marketing 
  • How do you think AI will change advertising in the future?
    AI will probably make ads even more targeted by analyzing our behavior. It might also create personalized video ads
  • Influencer marketing
    Using social media personalities to promote products
    A phrase encouraging action
    A customer’s positive review in an ad
  • Do you think global brands should adapt their ads for different cultures?
    Absolutely. What works in one culture might offend another. For example, an ad showing too much skin might be fine in Europe but unacceptable in conservative co
  • How have digital ads (like YouTube or Instagram ads) changed advertising?
    They’re more personalized and interactive now. Instead of just watching an ad, you can click and buy instantly. However, they’re also more intrusive because the
  • This ad’s ________ is teenagers who love music.
    target audience
    slogan
    ad
  • The ad was ________because the product didn’t work as promised.
    overexposed
    persuasive
    viral marketing
    misleading
  • Viral marketing
    Ads that spread quickly online
    A discount or deal
    A paid promotion on TV or radio
  • The ad was so _____ that I bought the product.
    target audience
    persuasive
    testimonial
  • Commercial
    A discount or deal
    A paid promotion on TV or radio
    A short and catchy phrase used in advertising
  • to target
    to aim at a specific group
    to recommend
    to advertise or support something
  • If you could ban one type of advertisement what would it be and why?
    I’d ban gambling ads because they can lead to addiction and financial problems. They target vulnerable people, which is unethical.
  • Consumer
    A person who buys products
    The group of people an ad is aimed at.

  • Do you think some advertisements are misleading or unethical? Give examples.
    Yes, some ads exaggerate benefits or hide side effects. For example, weight loss products often show unrealistic results, which can deceive people.
  • Billboard
    A discount or deal
    A large outdoor advertisement
    A customer’s positive review in an ad
  • Target audience
    The group of people a product or ad is aimed at
    A phrase encouraging action
    A paid promotion on TV or radio
  •  Nike is a well-known _______ for sports shoes.
    brand
    ad
    slogan
  • Would you prefer a world with no ads at all? What would be the consequences?
    No, because ads help businesses grow and inform consumers. However, without ads, we might rely more on word-of-mouth, and new brands would struggle to get notic
  • The website’s _____ said ‘Sign up today for a free trial!’
    billboard
    call to action (CTA)
    advertisement
    influencer marketing
  • Do you prefer funny, emotional, or informative ads? Why?
    I prefer funny ads because they’re entertaining and don’t feel like forced selling. Emotional ads can be powerful, but sometimes they feel manipulative.
  • The funny video became ________ for the brand.
    call to action
    influencer marketing
    viral marketing
  • Brand
    A company’s name or logo and identity
    A discount or deal
    A paid promotion on TV or radio
  • Do celebrities and influencers make ads more or less trustworthy?
    It depends. If the celebrity genuinely uses the product, it feels more authentic. But some influencers promote anything for money, which makes their ads seem fa
  • The new car _________ on TV looks amazing!
    target audience
    commercial 
    billboard
  • Testimonial
    A customer’s positive review in an ad
    A phrase encouraging action
    A discount or deal
  • The store has a _________ : 50% off this weekend.
    advertisement
    call to action
    special offer
  • Do you use ad blockers? Why or why not?
    Yes, I use them because online ads can be distracting. Some websites have too many pop-ups, which ruin the browsing experience.
  • Do you think advertising is more persuasive or misleading? Why?
    ....
  • Slogan
    A phrase encouraging action
    A short and catchy phrase used in advertising
    A large outdoor advertisement
  • to promote
    to advertise or support something
    to give a review
    to aim at a specific group
  • I saw an interesting_______for a new smartphone on YouTube.
    advertisement (Ad)
    billboard
    slogan