Study

Customer Databases & CRM Tools

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  • A well-implemented CRM helps reduce the risk of losing important customer __________________________.
    information
  • Security is a concern when using CRM software because it stores __________________________ customer data.
    sensitive
  • A CRM system often stores contact information, customer notes, and past __________________________.
    purchases
  • A CRM allows businesses to track behavior and __________________________ with customers.
    interactions
  • If a business doesn’t use a CRM, they may struggle with disorganized __________________________ and missed opportunities.
    data
  • One major benefit of CRM tools is that they help save ___________ and money.
    time
  • Businesses use CRM tools to manage and improve __________________________ with their customers.
    relationships
  • Organizations can either buy a CRM platform or have one __________________________ for their specific needs.
    custom built
  • CRMs can be __________________________ with existing tools that a business is already using.
    integrated
  • CRMs help teams be more efficient by eliminating the need to search through __________________________ systems.
    multiple
  • One challenge businesses may face with CRM software is the high __________________________.
    cost
  • CRM tools help provide a clear picture of the customer's __________________________.
    journey
  • CRM stands for __________________________
    Customer Relationship Management
  • Another challenge is proper __________________________, which requires time and training.
    implementation
  • CRM software helps companies keep all __________________________ in one central location.
    customer information