Study

The Language of Advertising

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  • A traditional saying expressing a common observation or truth (e.g., "Actions speak louder than words").
    Adage
  • The quality of being genuine, real, or true (not fake or copied).
    Authenticity
  • The strength, power, or effectiveness of something (e.g., "a high-potency vaccine").
    Potency
  • Involving concentrated effort or resources in a short time (e.g., "an intensive language course").
    Intensive
  • A rhythmic flow in speech, music, or movement (e.g., "the cadence of a poem").
    Cadence
  • A mistaken belief or flawed argument that seems logical but is unsound (e.g., "All cats are aloof because mine is").
    Fallacy
  • An indirect reference to something (e.g., "She's a modern-day Mona Lisa" hints at the painting).
    Allusion