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Business English I

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  • extra product features, usually using the latesttechnologies; product features which areattractive, but not essential for the product tofunction
    bells and whistles
    mum’s the word
  • let’s keep quiet about this; I agree not to tell anyone about this
    (to) make a killing
    mum’s the word
  • to make a lot of money
    (to) make a killing
    (to) get something off the ground
  • to find out about something, often sensitiveinformation
    (to) come up with a winner
    (to) get wind of
  • to copy an idea; to steal
    (to) get something off the ground
    (to) rip off
  • a huge success; a successful product
    mum’s the word
    big win
  • an action plan; a plan for how a project will proceed
    blockbuster
    game plan
  • to get started on something, often a project
    (to) get something off the ground
    (to) rip off
  • to think up a very good idea
    (to) come up with a winner
    (to) make a killing
  • to make a project a high priority; to speed up thetime frame of a project
    (to) get wind of
    (to) fast track a project
  • to keep something secret; to not let anybodyknow about a new project or plan
    (to) keep something under wraps
    (to) get something off the ground
  • A big success; a huge hit
    blockbuster
    bells and whistles