Rhetorical Devices, Rhetorical Appeals, Figurati ...

An appeal to credibility, ethics, trustworthiness, or moral principles

the use of words to express something other than and especially the opposite of the literal meaning; sarcasm; plot twists

An appeal to emotions

a statement made in the form of a question with no expectation of an answer

the use of a word to modify or govern two or more words usually in such a manner that it applies to each in a different sense or makes sense with only one (e.g. The ballerina in Harrison Bergeron claimed her mate and her throne.)

Two contrasting concepts nearby to help the audience understand ideas (e.g. "It was the best of times; it was the worst of times."

An appeal to logic or reason