Ethos Pathos Logos

What is ethos?

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results." Which Rhetorical Appeal is this?

It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity. Which Rhetorical Appeal is this?

If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves. Which Rhetorical Appeal?

"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support." Which Rhetorical Appeal is this?

If you don’t quit smoking today, everyone you know and love will be sad when you die because of your unhealthy habit." Which rhetorical appeal is this?

"If you don't adopt this puppy, he may never find a home." Which Rhetorical Appeal is this?

"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

"He knows many facts about dinosaur fossils. He's been the leading paleontology researcher for 20 years at NYU." Which Rhetorical Appeal is this?

"My three decades of experience in public service and my tireless commitment to the people of this community will make me a great choice for your mayor. Which Rhetorical Appeal is this?

"There are 3.499 billion active social media users." Which rhetorical appeal is this an example of?

Just eat and don't complain. Children in Africa are starving and would give anything to have that plate of food.

What is logos?

"As a dentist I see this problem a lot; I recommend using a sensitive toothpaste." Which Rhetorical Appeal is this?

It is a way of persuading an audience with reason, using facts and figures. Which Rhetorical Appeal is this?

It is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story. Which Rhetorical Appeal is this?

I need a car. It would make me more independent and improve my life. You wouldn't need to give me rides anymore.

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more clear."

Having written 5 successful novels myself, I can tell you that this book is worth buying.

"Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!" Which Rhetorical Appeal is this?

If you decide not to come to Thanksgiving, it will break your grandmother's heart. Which Rhetorical Appeal is this?

"Where would we be without this tradition? We've celebrated the festival without fail, making more than cherished recipes. We've made memories." Which Rhetorical Appeal is this?

"If we don’t leave this place soon, we’ll be yelling for help. There’s no one to help us here, let’s get out of here and live!" Which Rhetorical Appeal is this?

Which rhetorical appeal is used in this ad?

If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation. Which Rhetorical Appeal is this?

"According to one study, teenagers said that the #1 negative thing about social media is that it affects their sleep." Which rhetorical appeal is this?

Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer. So why start smoking?

Which rhetorical appeal is used in this ad?

What is pathos?

Caring for the environment may not change your life, but it will change the lives of your children.