The ultimate goal of driving revenue through fragrance promotions.
Sales
Data or information gathered to understand consumer behavior and preferences.
Insights
Other brands or products that vie for the same audience's attention.
Competitors
Activities and efforts to raise awareness and interest in a fragrance.
Promotion
The identity and image of the fragrance line being managed
Brand
The overall plan for promoting the fragrance effectively.
Strategy
The group of consumers the fragrance is designed to appeal to.
Target Audience
The collection of fragrances managed by the marketing manager.
Portfolio
Current consumer preferences influencing fragrance marketing strategies.
Trends
How the fragrance is marketed to stand out in the competitive market.
Positioning
The process of introducing a new fragrance to the market.
Launch
A coordinated effort to promote a specific fragrance or product line
Campaign