Market Research

Market research is the process of collecting and analysing information about the target market to establish trends.

Observation involves watching or viewing consumers in action. For example, a mystery shopper would observe people in a shop, then report on the observations

Any 3

the group of people to whom a business aims to sell its products or services.

A questionaire is a list of questions developed to extract certain information from the respondent. It can be conducted by post, telephone, or online.

An interview is a conversation where questions are asked and answers are given straight away.

Desk research involves analysing information that has already been gathered. This is a form of secondary research

A survey is a process for gathering and examining data from a sample of people. A sample is a smaller, manageable version of a larger group.

Any 1

A Focus Group is a group of consumers brought together to discuss a particular product or service.

Any 3

Any 1

Field research involves going out into the market place to gather information by observing and talking to people This is a form of primary research

Field and desk