Market Research

Any 3

A questionaire is a list of questions developed to extract certain information from the respondent. It can be conducted by post, telephone, or online.

A Focus Group is a group of consumers brought together to discuss a particular product or service.

Field and desk

Observation involves watching or viewing consumers in action. For example, a mystery shopper would observe people in a shop, then report on the observations

Any 3

Any 1

Desk research involves analysing information that has already been gathered. This is a form of secondary research

A survey is a process for gathering and examining data from a sample of people. A sample is a smaller, manageable version of a larger group.

An interview is a conversation where questions are asked and answers are given straight away.

Market research is the process of collecting and analysing information about the target market to establish trends.

the group of people to whom a business aims to sell its products or services.

Any 1

Field research involves going out into the market place to gather information by observing and talking to people This is a form of primary research