Store ambience, sight and smell
Sensory touchpoints
Influencer’s reputation and posts
Human touchpoints
Snail mail or email correspondence
Communication touchpoints
Publicity (events and press conference)
Communication touchpoints
Customer service staff in store and through hotline
Human touchpoints
Self check-out kiosks, ATM machines
Physical touchpoints
Store design, products, packaging (e.g. free samples)
Physical touchpoints
TV or print ads, website
Communication touchpoints