People often buy more when they think it’s a bargain.
false
true
The medium coffee costs a lot more than the __________ coffee.
large
small
The decoy effect encourages people to spend less money than they intended.
false
true
The text mentions that there is only one extra charge when purchasing tickets.
true
false
Have you ever bought a bigger size just because it was only a little more expensive? What was it?
:)
Do you ever buy something because it seems like a bargain? Can you give an example?
:)
Have you ever encountered hidden fees when making an online purchase? What was your experience?
:)
How do you usually respond when you see phrases like "only a few left"?
:)
What is scarcity marketing?
Scarcity marketing is a strategy used by businesses to create a sense of urgency around a product or service by suggesting that it is in limited supply.
Can you think of other examples of the decoy effect in stores or restaurants?
Do you think being aware of marketing tricks helps you make better purchasing decisions? Why or why not?
:)
Even if you know about the decoy effect, it can still feel like a good ...
brand loyalty
quality
deal
The hidden fee technique is often used for online purchases.
false
true
Why do you think scarcity marketing is effective in influencing consumer behaviour?
:)
What is the decoy effect?
The decoy effect is a marketing tactic used to influence consumer choices by introducing a third, less attractive option (the decoy) that makes one of the other
Knowing about marketing tricks can change how people behave as consumers.
true
false
How do you feel when you realize you have to pay more than expected due to hidden fees?
;)
Scarcity marketing takes advantage of the fact that people value things more when they are in smaller numbers.
true
false
Consumers are less aware of marketing tricks than before.
false
true
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