Detecting Biases and Propaganda Devices

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You are convinced to use a product because it is endorsed or confirmed by a well-known personality.

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You are attracted to use a product or join an activity because "everyone" is doing it.

A public figure or celebrity endorses an idea or product.

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It is also called stereotyping or labeling.

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This exaggerates the positive facts and figures and hides negative information.

This device selects only what is favorable to present to the audience.

It refers to the spreading of information, ideas, or rumor. It is meant to make people accept them.

It convinces the target audience to do something or buy something because everyone is doing it.

It is an opinion that influences a person's thoughts, feelings, or actions.

Attractive or impressive words or ideas are used which mislead the people.

A celebrity said, "Use Hena Shampoo for stronger and shinier hair!”

This causes you to create a negative opinion about someone or something because of bad opinions you hear of the person or things. You conclude without basis.

This is a technique in which an advertiser tries to 'transfer' the good or bad feelings you have associated with something to their brand, product, or service.

An idea, product, or person is associated with normal, everyday people and activities.

This uses ordinary people as endorsers.