Marketing Mix

When a business divides its markets into different parts.

This is when the business adds on a percentage to the cost of making the product. This percentage is the profit they will make

when a business gives financial support to an event or team in return for promotion of the business

Used to gather information about the different needs and wants. There are two types - Desk and Field

f Their role is to give a positive image of the business. This is usually achieved by organising events in the local area, reacting to negative publicity quickly and making it a positive

This is how a business informs customer about their product. This will help to increase sales and brand recognition

The process of identifying and satisfying consumer needs and wants while making a profit

This is a logo name of symbol that makes a product stand out from its competitors and easy to recognise by the consumer

This is the item that the business is selling to meet the needs of the consumer

This is when business used famous people to promote their product. In return the famous person will get free samples or a money reward

This is where businesses advertise online in a quick, cheapo and easy way to promote their product. They can get in touch with a global market. For example, Facebook Instagram

This is what makes the product or service different from its competitors

This tries to get the customer to buy the product. It gets them to believe that they need the product

This is information the public about the product. It provides information about the product to potential customers

This is also known as the 4'ps of marketing. It is made up of product, price, place, promotion

The following is the method that a business uses to transport their Products to the consumer

These are the customers in a market that the business is hoping will buy their product or service