Market segmentation | Baamboozle - Baamboozle | The Most Fun Classroom Games!

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State two factors that may influence choice of packaging

Protection, information

What are producer goods?

Product sold to other businesses

According to Boston matrix, which product bring the most money?

Cash cows

What are the two dimensions used in Boston matrix?

Market growth, market share

Television broadcasters target sport lovers. Which segmentation method do they use?

Psychographic

Ethnic origin and social class are elements of which segmentation method?

Demographic

State two benefits of market segmentation

Customer loyalty, avoid wasting promotional resources

Products that have high market share, but low market growth

Cash cows

Which stages does product development include?

Generating ideas, analysis, development, test marketing, launch

Testing the product in a small section of the total market is called ...

Test marketing

What is the difference between goods and services?

Goods are tangible, services are intangible

According to Boston matrix, which products should be eliminated?

Dogs

Which stages does product development include?

Generating ideas, analysis, development, test marketing, launch

What are the four methods of market segmentation?

Geographic, demographic, psychographic, behavioral

Airlines offering first-class accommodation on long haul flights segment the market according to which characteristic?

Income

What is market segmentation?

Dividing customers into groups with specific characteristics

Products that have low market share, but high market growth

Question marks

During which stage of product life cycle the company doesn't have any sales?

Development

What are consumer goods?

Products that are bought by customers and can't be used for further production

Which stages does product development include?

Generating ideas, analysis, development, test marketing, launch

How many stages are there in the product life cycle?

6

Time and date of consumption is part of which segmentation method?

Behavioral

Products that have low market share and low market growth

Dogs

Products that have high market share and high market growth

Stars

Marketing mix is also known as ...

4P