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Advertising Quiz
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recommendations made by individuals to other individuals about a product of service
word of mouth
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a page specifically used to promote a product or service
sales page
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Okay!
to have a well-known person promote a product
celebrity endorsement
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Okay!
unwanted, promotional email
spam email/junk mail
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Okay!
small advertisements often put in a newspaper or magazine by individuals
classified ads
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Okay!
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
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Okay!
large media outlets like TV, newspapers and magazines
mass media
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Okay!
the degree to which people continue to buy from the same brand or company
brand loyalty
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Okay!
a company that creates adverts for other companies
advertising agency:
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Okay!
the short period during TV programmes when advertisements are shown
commercial break
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Okay!
to advertise a product by using it as a prop in a TV show or film
product placement
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Okay!
how well people know a particular brand
brand awareness
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Okay!
the time during the viewing schedule when most people watch TV or listen to a broadcast
prime time
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Okay!
the people a company want to sell their product or service to
target audience
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Okay!
the amount of money a company decides to spend on advertising
advertising budget
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Okay!
to quickly become extremely popular on the Internet through social media
to go viral
Oops!
Okay!
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