Study

Customer Service

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  • Americans are more likely to post about good experiences than poor experiences on social media.
    True!
  • 33% of Americans say they’ll consider switching companies after just a single instance of poor service.
    True!
  • Consumers will wait on hold for an average of 30 minutes before hanging up.
    False! It's 11 minutes!
  • Customers expect businesses to respond to their emails within an hour.
    True!
  • Customer satisfaction ratings for live chat are often higher than all other support channels, likely because of the speed and conversational nature.
    True!
  • After having a positive experience with a company, 27% of customers would recommend it to a friend.
    False! It's 77%!
  • It is more expensive to acquire a new customer than it is to keep a current one.
    True!
  • The average wait time on social media is two hours.
    False! It's nine hours!
  • The #1 reason people dislike calling companies: not being able to speak to a real person right away.
    True!
  • U.S. companies lose $2 billion annually due to poor customer service.
    False! It's $62 billion!
  • Companies that make an effort to improve their customer experience also see employee engagement rates go up.
    True!
  • Millennials (those born in the 1980s, 1990s, or early 2000s) are willing to spend the most for great customer care.
    True!