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Business Partner B1+ BRANDS
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central activity of a company
core business
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customer interest
customer engagement
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advertising by placing a brand in a television programme or film
product placement
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a long distance away
further afield
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the characteristics that people think a particular brand has
brand personality
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being careful about what you say or do
cautious approach
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someone, especially famous, whom a company pays to use their products and make people more aware of the brand
brand ambassador
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the degree to which people know about a particular brand
brand awareness
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to make smth appear less important
devalued
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buying the same brand regularly
loyalty
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recognisable draw of the company
brand logo
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using an existing name or another type of product
brand stretching
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using internet history to target customers
interactive marketing
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highly expensive and exclusive
ultra-luxury
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to risk
ventue into
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the collection of ideas and beliefs that people have about a brand
brand image
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