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BE B2 NEW 1st Revision Class 19
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Explain the meaning: 'a brand awareness'
the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services
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Which article do we use when there is only one of something?
'THE' (the Earth, the moon, the planet)
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Which quantifiers can we use only with uncountable nouns?
a little, less, much, more
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Fill in the gap: 'Over 70% of brand managers consider building an audience more important than increasing their ______ on investment.
return (return on investment - a ratio between net income (over a period) and investment)
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Which quantifiers can we use with both uncountable and countable plural nouns?
a lot of, most of the, some, any, none
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Fill in the gap: 'What if these giveaways are used _______ traffic to brands that pay for it?
to drive (to drive traffic - to increase the number of people who visit your account)
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Fill in the gaps the correct article: 'He's ____ fan of Manchester United. B: I don't understand how he can like ____ football so much.'
a/-
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What is the phrase for: 'to interact with content on social media (e.g. like, leave a comment, tag a friend etc.)'?
to engage with the content
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Which article do we use to describe something in general (with plural or uncountable nouns)?
Zero article (Women drive more cautiously than men.)
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Finish the phrase : 'to boost the .....'. Make an example sentence.
follower count (to increase the number of followers)
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Choose the correct option: 'I've got (a few/a little) books to finish, but I'm definitely going to buy (hardly/more/enough) .'
a few, more
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There's (few/little/a lot) money in my bank account, I've got to stop spending.
little
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Fill in the gaps the correct article: 'It's obvious that ______ students should listen to their teacher, but ____ students in my class never listen.'
-/the
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Fill in the gaps the correct article: 'I don't like ____ French. Well, I don't like _____ languages in general.'
-/-
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What is the phrase for: 'publicly support a brand (by famous personalities or celebrities)? Make an example sentence.
to endorse a brand
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