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ESSENTIAL BUSINESS VOCABULARY

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  • Financial plan detailing expected revenue and expenses.
    Budget. / Expense
  • Coordinated efforts to promote a product or service.
    Sales leads / Marketing campaign.
  • The process of reaching an agreement through discussion.
    Negotiation. / Agreement
  • The practice of meeting current needs without compromising the future.
    Sustainability. / Target audience
  • Total income generated by a business.
    Profit / Revenue.
  • A persuasive presentation to sell a product or idea.
    Pitch. / Customer acquisition
  • A brief written message for internal communication.
    Memo. / Presentation
  • Building professional relationships to gain opportunities.
    Feedback / Networking.
  • A paid promotion or commercial message.
    Advertisement. / Promotion
  • The specific group most likely to buy a product.
    Market research / Target market.
  • A reduction in the value of assets over time.
    Investment / Depreciation.
  • A group of potential customers for a product or service.
    Market. / Strategy
  • Working together to achieve a common goal.
    Collaboration. / Proposal
  • Percentage of profit relative to revenue.
    Balance sheet / Profit margin.
  • Metrics used to measure performance.
    ROI (Return on Investment) / KPI (Key Performance Indicator).
  • Financial obligations or debts.
    Liabilities. / Cash flow
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