A large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads
billboard
Large media outlets like TV, newspapers and magazines
mass media
The degree to which people continue to buy from the same brand or company
brand loyalty
Unwanted, promotional email
spam email/junk mail
The time during the viewing schedule when most people watch TV or listen to a broadcast
prime time
To quickly become extremely popular on the Internet through social media
to go viral
The amount of money a company decides to spend on advertising
advertising budget
The people a company want to sell their product or service to
target audience
Recommendations made by individuals to other individuals about a product of service
word of mouth
The short period during TV programmes when advertisements are shown
commercial break
Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
To have a well-known person promote a product
celebrity endorsement
A memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
A slogan
How well people know a particular brand
brand awareness
A company that creates adverts for other companies
advertising agency