Marketing Mix (4 Ps)

Deciding how to sell your products to the consumer either directly or indirectly.

Deciding what the 10 colors of the new 2016 Chevy Silverado Trucks are going to be.

Entering a contract with a famous athlete to endorse your product to hopefully increase sales.

Opening several new retail stores including a kiosk in the mall.

Buying uniforms for a local sports team and having your business logo on them.

Deciding to offer a buy one and get the second for 50% off special.

Using various ways to adjust what you charge for a product.

A new and improved lower calorie but improved tasting chocolate bar.

Your company purchasing the naming rights to a local sports arena.

Deciding to open a website for your company that will sell products directly to the customer.

Offering financing payment plans to increase sales.

Developing new items to sell with different features, styles, models, colors, etc.

Developing a new ad campaign to increase awareness of you products.