What is 'Affiliate Marketing'?
'The process of earning a commission by promoting other people's or companies products or services'.
Give an example of 'Vertical Channel Conflict'.
e.g. between a hotelier and a retail travel agent or travel wholesaler and retail travel agent etc
What is the first step in the model for Distribution Strategy Design?
Identify Customer Needs
Revenue management systems in airlines and hotels are used to help reduce .......... and increase load by filling excess ........
spoilage or wastage and capacity or inventory
What is 'Channel Conflict'?
A situation in which one channel member perceives other channel members to be engaged in behaviour that prevents or impedes it from achieving its goals.
The most common issue from which most channel conflict comes is...............
Pricing or Price
Mel's favourite wine is a) Chardonnay b) Sparkling White c) Riesling d) Gewürztraminer
d) Gewürztraminer
How often is it recommend that hotels assess the profitability of their distribution channels?
Daily, Weekly or Monthly - as often as possible.
What is the name of Andrew's pet Chicken?
Mandy Megatron Campbell
If you were to rationalise channel partners, what would you do?
cut / reduce / remove
According to statistics, on average OTA's generate about a) 7% b) 11% c) 2% or d) 3% of total revenue for most tour operators
C) 2%
Celebrity baby photo. Who is this?
Taylor Swift
Name 3 of the 12 KPI's which are the best measure of channel partner engagement
1) # log ons to Portal b) # meetings attended c) # conferences attended d) # marketing materials downloaded e) # certs earned f) Partner profit g) C.S. etc
By late 2010, Internet bookings for the top 30 hotel brands reached a) 56.9% b) 58.9% c) 57.9% d) 65.9%
a) 56.9%
The relationship between a company and their channel partners was described as what?
Codependent
What is the name of Ryan Reynolds gin?
Aviation
It has been suggested that it is best for hotels to offer rewards to customers to avoid search and switch behavior. Give an example of a reward a hotel might use.
Free wine with dinner, FOC late check out, Discounted or free parking / Internet, More hotel reward points
Celebrity baby photo. Who is this?
Zac Efron
Why might a tourism business need to change their distribution network?
a) Customer needs have changed b) The scale of the business has increased or decreased c) External forces acting on the network have changed
When Mattel recalled toys which where found to contain lead paint. This was an example of business............
ethics
Customers will pay a) 6% b) 5% c) 7% d) 4% more for products or services that are produced sustainably
b) 5%
When assigning a project leader to evaluate distribution costs and contracts, what is essential?
The person is someone you can trust
Finish the sentence. Business departments should not only be judged by their revenue growth but also the distribution costs they have...
saved
Give an example of 'Horizontal Channel Conflict'.
e.g. Retail Travel Agent with another Retail Travel Agent or one Hotel with another Hotel
Name one consequence of a distribution system that no longer meets the needs of customers or the business
a) Dissatisfied customers b) Frequent rush deliveries c) Too much inventory d) Time consuming operations e) High distribution costs f) Other
Which of the Titanic's sister ships also sank? Britannic or Olympic
Britannic
What is Lady Gaga's real name?
Stefani Joanne Angelina Germanotta
It has been stated that the best way to market a tour or tourism experience is through...
word of mouth
What is search and switch behaviour?
Customers continuing to search for a cheaper deal after purchase, right up to when they use the service or product.
What is the 7th step in the model for Distribution Strategy Design?
Monitor and Evaluate
Most channel conflict is considered healthy competition. True or False
True
What does ROI stand for?
Return on Investment
Finish the sentence: 'A distribution channel is a path through which goods and services travel from the vendor to the consumer or payments for those products travel from....
the consumer to the vendor'.
Having efficient logistics processes including distribution can improve customer relations and improve your........
bottom line
It has been argued by Pearce & Taniguchi 2008, that the first step to monitoring and evaluating the performance of any distribution system is to.......
build an adequate database.