relies on the backing of a celebrity, an expert, or a satisfied customer
Testimonial
reasons and evidence that back up the claim
Support
defective reasoning, logical fallacies (Example: Because everything is bigger in Texas, you can expect birds to be the size of dogs.) Doesn't make sense.
Faulty Reasoning
Faulty Reasoning
makes people feel as if their safety, security, or health is in danger
Appeal to Fear
Celebrities use their fame to make you believe in a cause, candidate, or product.
Endorsement
methods to influence others' beliefs, opinions, or actions.
Persuasive Techniques
Persuasive Techniques
to review or analyze critically (a reflective examination of the validity of the subject)
Critique
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