The number of customers that stop doing business with a company over a set period compared to the organization’s total clientele.
CHURN RATE
A marketing strategy that employs low-cost, non-traditional methods to grow a business quickly.
GROWTH HACKING
A term used to describe financing that is provided to companies and entrepreneurs. They can provide backing through capital financing, technological expertise, and/or managerial experience.
VENTURE CAPITAL/CAPITALIST (VC)
The amount of money an entrepreneur spends over a set period compared to the startup’s available capital.
BURN/RUN RATE
When a larger, more successful company buys out a smaller, failing company to gain its talented workforce, not its product or services.
ACQUI-HIRING
You give the basic product away for free and then try to upsell features to your customers.
FREEMIUM
A startup that functions best on a small scale and has little potential for large growth
COTTAGE BUSINESS/INDUSTRY
When a startup makes a quick, dramatic shift in its business approach, product, service, or target market
PIVOT
A center/program where startups are “incubated” through mentorship, space, resources and sometimes cash.
ACCELERATOR
When entrepreneurs fund their startup(s) with their own personal savings and use money from friends and family
BOOTSTRAPPING
A private individual who provides capital from their own net worth for a business or businesses in exchange for equity.
ANGEL INVESTOR
A business owner's strategic plan to sell ownership in a company to investors or another company.
EXIT STRATEGY
To fund a project by raising small quantities of money from a large number of people.
CROWDFUNDING
A private startup that is valued at over $1 billion
UNICORN
The combination and blending of two separate enterprises to form a new single business
MERGER
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