Crests and anthems

(noun) a short easily remembered phrase, especially one used to advertise an idea or a product:

(noun) a building or place that is easily recognized, especially one that you can use to judge where you are

(noun) a formal design that is used by a family, town, organization, etc. as the symbol that represents them:

(noun) a short sentence or phrase that expresses a belief or purpose

(noun) a design or symbol used by a company to advertise its products:

(noun) a song that has special importance for a particular group of people, an organization, or a country, often sung on a special occasion.