EBE - TEAM 4

One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.  ( Target market / Mass market / Market share / Promotional market )

Find three words synonyms of products.

Generics are products which are branded and have a brand name. ( True / False )

The picture refers to what types of advertising?

Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a ..... ( Copyright / Brand mark / Brand name / Trade name )

an advantage or something extra, such as money or goods, that you are given because of your job ( perk / bonus / commission /bribe )

Managers who themselves often worked long hours in order to climb the corporate _____ may demand the same thing from their employees ( Image / Culture / Profit / Ladder )

This is a small,specialized market: ( mass market / target market / market research / niche market )

CPG refers to………

In a private enterprise, the assets are owned by  _____ ( Private individuals and companies / Private individuals and government / Private individuals and workers / Private individuals and states )

A distribution channel is a ______ in business.  ( optional / privilege / necessity / none of the above )

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as .... ( Sales quality / Market share / Marginal revenue / Industry potential )

FMCG refers to………..

SME refers to…..

Who proposed "bureaucratic structure" for all organization? ( Elton Mayo / Henry Fayol / F.W.Taylor / Max Weber )