Media Literacy & PSA techniques

an appeal to feelings / emotion

television, radio, and podcasts

related to business

This sunscreen lasts ten times longer than the leading brand and will protect you from harmful UV rays.

electronic devices and media platforms such as computers, cell phones, social networking sites, the Internet, video games, and virtual worlds

A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals.

Convincing an audience by proving the credibility of the speaker

based on facts and evidence

The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.

My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.

a reason for doing something

call to action

Convincing an audience by using facts, logical thought, and rationality

A professional tennis player explaining the benefits of the newest tennis racket on the market.

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

If you don’t come to my birthday party, I am not going to have any fun, and the whole day is going to be totally ruined.

I have completed all of my homework, I have done all of my chores, and I have never once done anything to betray your trust. Plus, you know and trust all of my friends. There is no reason I shouldn’t be allowed to go.

Save Lives. Don't Drink and Drive!

the claim; what a group would like to accomplish

Convincing an audience by evoking an emotional response

a short, catchy phrase that conveys an important idea

People should eat fruit regularly, because studies show that people who consume fruit as opposed to candy live an average of 10 years longer.

credibility / ethical appeal (experts)

the writer's attitude toward the topic

prejudice for or against something

What TWO types of persuasive techniques does this image demonstrate?

media consisting of newspapers, magazines, books...

Get stronger, longer lashes when you use this mascara. Customers increased their lash length on average by 10%.

a message created to educate people about an issue

an appeal to logic / reasoning

All men are mortal. Socrates is a man. Therefore, Socrates is mortal.

information, especially of a biased or misleading nature, used to promote a particular point of view

"8 out of 10 students prefer Quizizz to Kahoot for test reviews."

modes of expression or communication

on topic, related