related to business
political
social
commercial
claim
information, especially of a biased or misleading nature, used to promote a particular point of view
propaganda
mission statement
tv show
message
All men are mortal. Socrates is a man. Therefore, Socrates is mortal.
Logos
media consisting of newspapers, magazines, books...
broadcast media
print media
boring media
digital media
a short, catchy phrase that conveys an important idea
PSA
mission statement
slogan
claim
based on facts and evidence
valid
tone
mission statement
message
on topic, related
sufficient
political
ethos
relevant
Convincing an audience by using facts, logical thought, and rationality
Logos
Get stronger, longer lashes when you use this mascara. Customers increased their lash length on average by 10%.
Logos
A professional tennis player explaining the benefits of the newest tennis racket on the market.
Ethos
This sunscreen lasts ten times longer than the leading brand and will protect you from harmful UV rays.
Logos
Convincing an audience by evoking an emotional response
Pathos
credibility / ethical appeal (experts)
logos
ethos
kairos
pathos
A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals.
Pathos
prejudice for or against something
pathos
bias
slogan
ethos
television, radio, and podcasts
print media
digital media
broadcast media
loud media
a message created to educate people about an issue
pathos
PSA (Public Service Announcement)
commercial
television
call to action
ethos
logos
pathos
kairos
"8 out of 10 students prefer Quizizz to Kahoot for test reviews."
Logos
I have completed all of my homework, I have done all of my chores, and I have never once done anything to betray your trust. Plus, you know and trust all of my friends. There is no reason I shouldn’t be allowed to go.
Ethos
What TWO types of persuasive techniques does this image demonstrate?
Logos and Ethos
the claim; what a group would like to accomplish
message
PSA
mission statement
Ethos
an appeal to feelings / emotion
logos
kairos
ethos
pathos
People should eat fruit regularly, because studies show that people who consume fruit as opposed to candy live an average of 10 years longer.
Logos
a reason for doing something
bandwagon
bias
ethos
motive
Save Lives. Don't Drink and Drive!
Pathos
an appeal to logic / reasoning
pathos
logos
kairos
ethos
As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
Ethos
electronic devices and media platforms such as computers, cell phones, social networking sites, the Internet, video games, and virtual worlds
digital media
broadcast media
print media
"not for old people" media
My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.
Ethos
If you don’t come to my birthday party, I am not going to have any fun, and the whole day is going to be totally ruined.
Pathos
modes of expression or communication
PSA
medium
media
slogan
the writer's attitude toward the topic
bias
valid
tone
diction
Convincing an audience by proving the credibility of the speaker
Ethos
The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.
Logos