Study

Class 1,2. Sell it right

  •   0%
  •  0     0     0

  • 12. What is the easiest way to "show the benefits" of the product?
    emphasize the perks
  • 11. Do you know a company that is great at "realizing what kind of people their goods should be aimed at?"
    hitting their target audience
  • 2. Do you trust celebrities who "publicly show their support and approve of" some product? Would you buy something like that?
    endorse
  • 5. Can a product become popular because of "people who started telling their friends about it" these days? Can you think of an example?
    word of mouth
  • Have you ever "bought" anything "just for fun"? What was it?
    purchased … just for kicks
  • Are you "inclined to buy something unexpectedly"? How often? What do you usually buy?
    susceptible to impulse buying
  • 3. How often do you buy something without "trying out" the product first?
    sampling
  • 1. How should a company advertise a product in order to successfully "start releasing and selling" it?
    launch
  • 4. What kind of promotions "attract attention" of customers?
    appeal to
  • 9. What kind of advertising do you find "attractive"?
    enticing
  • 10. What marketing tricks that help "get the customers interested" have you heard of?
    to woo the customers
  • 6. How hard is it to "predict" market changes? Who should be responsible for this in a company?
    anticipate