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Class 1,2. Sell it right
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12. What is the easiest way to "show the benefits" of the product?
emphasize the perks
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11. Do you know a company that is great at "realizing what kind of people their goods should be aimed at?"
hitting their target audience
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2. Do you trust celebrities who "publicly show their support and approve of" some product? Would you buy something like that?
endorse
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5. Can a product become popular because of "people who started telling their friends about it" these days? Can you think of an example?
word of mouth
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Have you ever "bought" anything "just for fun"? What was it?
purchased … just for kicks
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Are you "inclined to buy something unexpectedly"? How often? What do you usually buy?
susceptible to impulse buying
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3. How often do you buy something without "trying out" the product first?
sampling
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1. How should a company advertise a product in order to successfully "start releasing and selling" it?
launch
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4. What kind of promotions "attract attention" of customers?
appeal to
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9. What kind of advertising do you find "attractive"?
enticing
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10. What marketing tricks that help "get the customers interested" have you heard of?
to woo the customers
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6. How hard is it to "predict" market changes? Who should be responsible for this in a company?
anticipate
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