English A Paper 1 Text Types

Pathos - appeal to fear, happiness, need to belong and so on

The use of appealing but vague words and images to create a strong emotional response.

Only telling a portion of the truth. Stacking the deck in your favour.

What technique is this?

Czrtoons which criticize social deficits and form specific images in the minds of the audience. 

What technique is this?

Any characteristics within a political cartoon which seem overdone or overblown.

Stirs everyone to join the in crowd. Everyone is doing it so you should too. Advertisers do this cleverly as people like to think of themselves as individuals

The difference between the way things are and the way things should be, or the way things are expected to be.

This is from an end user who endorses the product. This can be from a celebrity or an expert such as a doctor or a satisfied customer.

A catchy phrase used to sell. Can include a logo or jingle to create brand identification.

This involves an expert opinion such as a doctor, dentist, etc.

Cartoonists often _______ objects or people to make it clear exactly what they stand for.

By comparing a complex issue or situation with a more familiar one, cartoonists use this technique to help their readers see it in a different light.