Advertising Claims

"Either way, liquid or spray, there's nothing else like it." This is an example of… The Statistical Claim / The "Compliment The Consumer" Claim / "We Are Different and unique" Claim

"Touch of Sweden: could your hands use a small miracle?" This is an example of… The Rhetorical Question / The Endorsement / "We Are Different and unique" Claim

The claim, stating that there is nothing else quite like the product being advertised, is called … The "Compliment The Consumer" Claim / "We Are Different and unique" Claim / The "Water Is Wet" Claim

"Shouldn't your family be drinking Hawaiian Punch?" This is an example of… The "Water Is Wet" Claim / The Rhetorical Question / The Unfinished Claim

"Strong enough for a man but made for a woman." This is an example of… The Vague Claim / The Scientific Claim / The "So What" Claim

"Hot Nestle’s cocoa is the very best." This is an example of… The Weasel Claim / "We Are Different and unique" Claim / The Vague Claim

"SKIN smells differently on everyone." This is an example of… The "Compliment The Consumer" Claim / The "Water Is Wet" Claim / The "So What" Claim

"Scott makes it better for you." This is an example of… The Unfinished Claim / The "Compliment The Consumer" Claim / The Endorsement

The kind of ad using some sort of scientific proof or experiment is called ... The Weasel Claim / The "So What" Claim / The Scientific Claim

"You pride yourself on your good home cooking..." This is an example of… The "So What" Claim / "We Are Different and unique" Claim / The "Compliment The Consumer" Claim

"Only Doral has this unique filter system." This is an example of… The "Compliment The Consumer" Claim / "We Are Different and unique" Claim / The Weasel Claim

"The perfect little portable for all around viewing with all the features of higher priced sets." This is an example of… The Vague Claim / The Scientific or Statistical Claim / The "So What" Claim

"Supergloss does it with more color, more shine, more sizzle, more!" This is an example of… "We Are Different and unique" Claim / The Unfinished Claim / The Weasel Claim

"Geritol has more than twice the iron of ordinary supplements." This is an example of… The Unfinished Claim / The "So What" Claim / The Statistical Claim

The claim in which the ad claims the product is better or has more of something, but does not finish the comparison is called: The Endorsement / The Vague Claim / The Unfinished Claim

"Special Morning--33% more nutrition." This is an example of… "We Are Different and unique" Claim / The Scientific or Statistical Claim / The "Water Is Wet" Claim

Flattering the potential consumer is a practice, typical for … The Rhetorical Question / The "Compliment The Consumer" Claim / "We Are Different and unique" Claim

Claims that say something about the product and it is valid for any brand in that product category are examples of … The "Water Is Wet" Claim / The Unfinished Claim / The Endorsement

"Its deep rich lather makes hair feel good again." This is an example of… "We Are Different and unique" Claim / The Vague Claim / The "So What" Claim

The use of words that are colourful but meaningless is typical for… The "Water Is Wet" Claim / The Weasel Claim / The Vague Claim

The technique of demanding an answer from the target audience is called … The Testimonial / The Rhetorical Question / The Endorsement

"The lady has taste." This is an example of… The "Compliment The Consumer" Claim / The "So What" Claim / "We Are Different and unique" Claim

"Lots of things have changed, but Hershey's goodness hasn't." This is an example of… The Vague Claim / The Weasel Claim / The «So What» Claim

Participation of a celebrity or authority in an ad is an example of … The Testimonial / The Cameo / The Weasel Claim

"Rheingold, the natural beer." This is an example of… The "Water Is Wet" Claim / The Weasel Claim / The Vague Claim

"Sinarest. Created by a research scientist who actually gets sinus headaches." This is an example of… The Endorsement / The Vague Claim / The Scientific or Statistical Claim

Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness on analysis are examples of … The Weasel Claim / The "So What" Claim / The Testimonial

A claim is made which is true but which gives no real advantage to the product is called… The Weasel Claim / The "So What" Claim / The "Water Is Wet" Claim