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Study
(M3) Advertisements
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Repetition is a simple yet effective technique used to build identity _____ and customer _____ .
Awareness / memory
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Give one another word that means television advertisement.
Television commercial, commercial, advert, TV advert, ad
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This is a technique that mentions the product or company name more than once.
Repetition
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It is an advertising that we can see outside like billboards and posters on the buses and trains.
Outdoor / Transit
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What is another word for radio advertisement?
Spots
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How many common advertising techniques did we study?
5
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This is a short and striking or memorable phrase used in advertising.
Slogan
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It is an announcement online, in a newspaper, on television, or on a poster about something such as a product, event, or job.
Advertisement
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Where can you see advertisements?
Everywhere (TV, radio, newspaper, outside, internet and others)
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Give one example of promotions.
Coupons, sweepstakes, games with prizes, gifts, discounts, low prices
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This is a type of advertising that uses the internet.
Online advertising
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Give one example of marketing materials in direct mail?
Brochures, catalogs, postcards, newsletters, sales letters, leaflets
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This technique is using a famous person, catchy jingle, desirable state of being or powerful emotion.
Association
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This technique is convincing the customer that others are using the product and they should join the crowd.
Bandwagon
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Advertisers pay commercial radio stations for ______ to broadcast the advertiser's commercial.
Airtime
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If you see an advertisement inside the train, what type of advertising is it?
Transit
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This is a marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.
Direct mail / catalogues / leaflets
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A technique in advertising that describes a product and promotes specific features what a product or service can do for the potential customes.
Claims
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What is the slogan of Nike?
Just do it!
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It is a type of advertising that is also called print advertising.
Newspaper / Magazine
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