Study

(M3) Advertisements

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  • Repetition is a simple yet effective technique used to build identity _____ and customer _____ .
    Awareness / memory
  • Give one another word that means television advertisement.
    Television commercial, commercial, advert, TV advert, ad
  • This is a technique that mentions the product or company name more than once.
    Repetition
  • It is an advertising that we can see outside like billboards and posters on the buses and trains.
    Outdoor / Transit
  • What is another word for radio advertisement?
    Spots
  • How many common advertising techniques did we study?
    5
  • This is a short and striking or memorable phrase used in advertising.
    Slogan
  • It is an announcement online, in a newspaper, on television, or on a poster about something such as a product, event, or job.
    Advertisement
  • Where can you see advertisements?
    Everywhere (TV, radio, newspaper, outside, internet and others)
  • Give one example of promotions.
    Coupons, sweepstakes, games with prizes, gifts, discounts, low prices
  • This is a type of advertising that uses the internet.
    Online advertising
  • Give one example of marketing materials in direct mail?
    Brochures, catalogs, postcards, newsletters, sales letters, leaflets
  • This technique is using a famous person, catchy jingle, desirable state of being or powerful emotion.
    Association
  • This technique is convincing the customer that others are using the product and they should join the crowd.
    Bandwagon
  • Advertisers pay commercial radio stations for ______ to broadcast the advertiser's commercial.
    Airtime
  • If you see an advertisement inside the train, what type of advertising is it?
    Transit
  • This is a marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.
    Direct mail / catalogues / leaflets
  • A technique in advertising that describes a product and promotes specific features what a product or service can do for the potential customes.
    Claims
  • What is the slogan of Nike?
    Just do it!
  • It is a type of advertising that is also called print advertising.
    Newspaper / Magazine