Study

The Three Means of Persuasion

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  • Which rhetorical appeal is used in this ad?
    Ethos - dentist's credibility
  • In 25 years of driving the same route, I haven't seen a single deer. Which rhetorical appeal is this?
    Ethos - credibility, been driving the road for 25 years
  • Which rhetorical appeal is used in this ad?
    Logos - Facts, statistics
  • Which Rhetorical Appeals? Your teacher, the one with a college degree and 10 years of experience, says you should do your work unless you want an N, in which case you will fail and all your friends will move on to 8th grade except you.
    Ethos - credibility / Pathos - emotion
  • Which Rhetorical Appeal is this? You'll make the right decision because you have something that not many people do: you have heart
    Pathos - emotion
  • What is Pathos?
    The use of emotions, feelings, and passion to persuade.
  • There are 3.499 billion active social media users. Which Rhetorical Appeal is this an example of?
    Logos - facts/statistics
  • Which mode of persuasion refers to the argument or message?
    Logos
  • Which mode of persuasion focuses on the writer or speaker?
    Ethos
  • If you don't adopt this puppy, he may never find a home. Which Rhetorical Appeal is this?
    Pathos - emotion
  • As a dentist I see this problem a lot, I recommend using a sensitive toothpaste. Which Rhetorical Appeal is this?
    Ethos - credibility
  • If you decide not to come to Thanksgiving, it will break your grandmother's heart. Which Rhetorical Appeal is this?
    Pathos - emotion
  • Which Rhetorical Appeal is this? Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!
    Pathos - emotion
  • According to one study, teenagers said that the #1 negative thing about social media is that it affects their sleep. Which Rhetorical Appeal is this?
    Logos - facts/statistics
  • If you're still unsure, please consider that my advanced degree and experience speak for themselves. Which Rhetorical Appeal is this?
    Ethos - credibility
  • He knows dinosaur fossils. He's been the leading paleontology researcher for 20 years. Which Rhetorical Appeal is this?
    Ethos - credibility
  • Which means of persuasion refers to the readers/listeners/audience?
    Pathos
  • If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation. Which Rhetorical Appeal is this?
    Ethos - credibility
  • What is Logos?
    The use of logical reasoning and evidence to persuade.
  • What is Ethos?
    The use of credibility, reputation, and authority to persuade.
  • My three decades of experience in public service and my tireless commitment to the people of this community make me a great candidate. Which Rhetorical Appeal is this?
    Ethos - credibility
  • If you don’t quit smoking today, everyone you know and love will be disappointed. Which Rhetorical Appeal is this?
    Pathos - emotions