Persuasive Techniques

If you don’t come to my birthday party, I am not going to have any fun, and the whole day is going to be totally ruined.

A professional tennis player explaining the benefits of the newest tennis racket on the market.

My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.

What TWO types of persuasive techniques does this image demonstrate?

Save Lives. Don't Drink and Drive!

The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.

Convincing an audience by proving the credibility of the speaker

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

All men are mortal. Socrates is a man. Therefore, Socrates is mortal.

Convincing an audience by using facts, logical thought, and rationality

This sunscreen lasts ten times longer than the leading brand and will protect you from harmful UV rays.

What type of persuasive technique does this sentence demonstrate? "8 out of 10 students prefer Quizizz to Kahoot for test reviews."

Convincing an audience by evoking an emotional response

A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals.

People should eat fruit regularly, because studies show that people who consume fruit as opposed to candy live an average of 10 years longer.

Get stronger, longer lashes when you use this mascara. Customers increased their lash length on average by 10%.

I have completed all of my homework, I have done all of my chores, and I have never once done anything to betray your trust. Plus, you know and trust all of my friends. There is no reason I shouldn’t be allowed to go.