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Study
Advertising Quiz
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the amount of money a company decides to spend on advertising
advertising budget
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the degree to which people continue to buy from the same brand or company
brand loyalty
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recommendations made by individuals to other individuals about a product of service
word of mouth
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The amount of money people have after they have paid their bills / the essential things
disposable income
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Using special strategies to get a high-ranking position in search engines (Google, Yahoo!, Bing, etc.)
search engine optimization
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An internet advertising model in which advertisers pay only when somebody clicks on their advert
Pay per click ads
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to have a well-known person promote a product
celebrity endorsement
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the people a company want to sell their product or service to
target audience
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small advertisements often put in a newspaper or magazine by individuals
classified ads
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unwanted, promotional email
spam email/junk mail
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the time during the viewing schedule when most people watch TV or listen to a broadcast
prime time
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an interview given to journalists by a prominent person in an organisation in order to make an announcement or answer questions
A press conference
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a company that creates adverts for other companies
advertising agency:
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large media outlets like TV, newspapers and magazines
mass media
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the short period during TV programmes when advertisements are shown
commercial break
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to quickly become extremely popular on the Internet through social media
to go viral
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how well people know a particular brand
brand awareness
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to advertise a product by using it as a prop in a TV show or film
product placement
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