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Advertising Quiz

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  • the amount of money a company decides to spend on advertising
    advertising budget
  • the degree to which people continue to buy from the same brand or company
    brand loyalty
  • recommendations made by individuals to other individuals about a product of service
    word of mouth
  • The amount of money people have after they have paid their bills / the essential things
    disposable income
  • Using special strategies to get a high-ranking position in search engines (Google, Yahoo!, Bing, etc.)
    search engine optimization
  • An internet advertising model in which advertisers pay only when somebody clicks on their advert
    Pay per click ads
  • to have a well-known person promote a product
    celebrity endorsement
  • the people a company want to sell their product or service to
    target audience
  • small advertisements often put in a newspaper or magazine by individuals
    classified ads
  • unwanted, promotional email
    spam email/junk mail
  • the time during the viewing schedule when most people watch TV or listen to a broadcast
    prime time
  • an interview given to journalists by a prominent person in an organisation in order to make an announcement or answer questions
    A press conference
  • a company that creates adverts for other companies
    advertising agency:
  • large media outlets like TV, newspapers and magazines
    mass media
  • the short period during TV programmes when advertisements are shown
    commercial break
  • to quickly become extremely popular on the Internet through social media
    to go viral
  • how well people know a particular brand
    brand awareness
  • to advertise a product by using it as a prop in a TV show or film
    product placement