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SWOT
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Poor brand recognition
Weakness
Limited budget for marketing
Weakness
Dependence on seasonal sales.
Weakness
Strong cash position and low debt.
Strength
Economic recession in main export countries.
Threat
High production costs compared to competitors
Weakness
Expansion of e-commerce platforms in the sector.
Opportunity
Declining reputation due to a product recall.
Weakness
Highly skilled workforce.
Strength
New competitors entering the market.
Threat
Growing demand in international markets.
Opportunities
Poor internal communication and staff turnover.
Weakness
Innovative product design and strong R&D department.
Strength
Rising inflation and interest rates.
Threat
Government subsidies for renewable energy.
Opportuninites
Dependence on a single supplier.
Weakness
Brand with high customer loyalty.
Strength
Adverse changes in fashion and tastes
Threat
Government spending programmes
Opportunity
Poor cash flow/ liquidity problems
Weakness
Leadership in market share/
Strength
Pressure group action, e.g., protests against cosmetic animal testing
Threat
Escalating costs of production
Weakness
Corporate image and brand reputation
Strength
Economic downturn (recession)
Threat
Trade liberalization (government policies)
Opportunity
Demotivated and/or unproductive workforce
Weakness
Experienced and skilled workforce
Strength
Inflation (causing higher production costs)
Threat
Advancements in infrastructure
Opportunity
Restricted product range
Weakness
Geographical location close to customers
Strength
Crises, e.g. natural disasters or power shortages
Threat
Demographic and social lifestyle changes
Opportunity
Higher prices than closest rivals
Weakness
Brand awareness and brand loyalty
Strength
New entrants in the marketplace
Threat
Economic growth/ upswing in the business cycle
Opportunities
Limited revenue streams
Weakness
Unique selling point
Strength
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