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Unique selling point
Strength
Limited revenue streams
Weakness
Economic growth/ upswing in the business cycle
Opportunities
New entrants in the marketplace
Threat
Brand awareness and brand loyalty
Strength
Higher prices than closest rivals
Weakness
Demographic and social lifestyle changes
Opportunity
Crises, e.g. natural disasters or power shortages
Threat
Geographical location close to customers
Strength
Restricted product range
Weakness
Advancements in infrastructure
Opportunity
Inflation (causing higher production costs)
Threat
Experienced and skilled workforce
Strength
Demotivated and/or unproductive workforce
Weakness
Trade liberalization (government policies)
Opportunity
Economic downturn (recession)
Threat
