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T/F: Qualitative research is the collection, analysis and interpretation of numerical data or data that can be measured like length, weight & rating for an app
False; quantitative
Cost per Click is a marketing research indicator.
True.
T/F: Average spending per customer is an important indicator which helps marketers in market research..
True
Surveys are a great tool for quantitative research.
True.
T/F: Qualitative research based on subjectivity.
True
T/F: Information is open to less interpretation in the qualitative research.
False; qualitative information is more subjective and open to debate.
How does market research help companies understand the competition and stay ahead in the market?
Open-Book / Research Question. Discuss as a group. Choose a representative speaker.
If you want your business plan to be successful, you will need to carry out a ___________, which forms the basis for developing a marketing strategy and concrete marketing measures.
 
Market analysis
 
Media articles
 
Interviews
 
Surveys
When conducting a market research for a clothing store, you gather information about age, height and weight. Which type of research you will be using?
 
Quantitative
 
Qualitative
 
Personal
 
Subjective
How can market research help companies understand their target audience better?
Open-book / research question. Discuss as a group, nominate a presenter.
Which of the following are advantages of marketing research?
 
All the answers are correct
 
Identify consumer needs and wants
 
Assist businesses in preditcitng what might happen in future
 
Assist in evaluating the success of marketing campaigns
"why do you prefer to eat at home instead of eating a restaurant?" is a questions that can be asked in a_________ research method
 
Qualitative research method
 
Quantitative research method
 
Opinionated research method
 
Objective research method
It is interpreted that Egyptian customers prefer Coca Cola over Pepsi. This interpretation comes from which of the following?
 
Qualitative research
 
Quantitative research
 
Survey results
 
Group interviews
Explain product differentiation and the undifferentiated approach? Give examples for both.
Open-Book / Research question. Solve as a group. Choose a presenter.
In which research type information is open to less interpretation_________.
 
Quantitative
 
Qualitative
 
Interactive
 
Environmental
If researchers distributed papers with questions to analyze customers' preferences. This is considered to be which of the market research methods?
 
Surveys or questionnaires
 
Media articles
 
Government publications
 
Interviews
Marketers tend to use many ways in order to gather data whether quantitative or qualitative. Some examples of those methods are______.
 
All the answers are correct
 
Surveys
 
Interviews
 
Government publications like the Accountability STate Author
Qualitative and quantitative researches are 2 methods used for market research. Create a situation that illustrates the difference between both methods. (You can refer to your PT as an example)
Open-book / research question
"How many cups of coffee do buy per month?" is a question that can be asked when using _______ of market research
 
Quantitative method
 
Qualitative method
 
STP strategy
 
Positioning strategy
State at least 2 methods of marketing research that can be used either for qualitative and quantitative. what are the pros and cons of each?
Research Question - Open Book
____________ provides information about industries, customers, competitors, and other market variables
 
Market Analyses
 
Media articles
 
Surveys
 
Interviews
T/F: Gathering data whether quantitative or qualitative can be done through Interviews.
True
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