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Marketing Research

  • Game Code: 1451392
  •  English    22     Public
    Gr12 Business
  •   Study   Slideshow
  • T/F: Gathering data whether quantitative or qualitative can be done through Interviews.
    True
  •  15
  • ____________ provides information about industries, customers, competitors, and other market variables
    Interviews
    Market Analyses
    Media articles
    Surveys
  •  20
  • State at least 2 methods of marketing research that can be used either for qualitative and quantitative. what are the pros and cons of each?
    Research Question - Open Book
  •  25
  • "How many cups of coffee do buy per month?" is a question that can be asked when using _______ of market research
    Qualitative method
    Quantitative method
    STP strategy
    Positioning strategy
  •  20
  • Qualitative and quantitative researches are 2 methods used for market research. Create a situation that illustrates the difference between both methods. (You can refer to your PT as an example)
    Open-book / research question
  •  25
  • Marketers tend to use many ways in order to gather data whether quantitative or qualitative. Some examples of those methods are______.
    Surveys
    Interviews
    Government publications like the Accountability STate Author
    All the answers are correct
  •  20
  • If researchers distributed papers with questions to analyze customers' preferences. This is considered to be which of the market research methods?
    Government publications
    Interviews
    Surveys or questionnaires
    Media articles
  •  20
  • In which research type information is open to less interpretation_________.
    Interactive
    Environmental
    Quantitative
    Qualitative
  •  20
  • Explain product differentiation and the undifferentiated approach? Give examples for both.
    Open-Book / Research question. Solve as a group. Choose a presenter.
  •  25
  • It is interpreted that Egyptian customers prefer Coca Cola over Pepsi. This interpretation comes from which of the following?
    Quantitative research
    Group interviews
    Qualitative research
    Survey results
  •  15
  • "why do you prefer to eat at home instead of eating a restaurant?" is a questions that can be asked in a_________ research method
    Objective research method
    Opinionated research method
    Qualitative research method
    Quantitative research method
  •  15
  • Which of the following are advantages of marketing research?
    All the answers are correct
    Assist in evaluating the success of marketing campaigns
    Assist businesses in preditcitng what might happen in future
    Identify consumer needs and wants
  •  15
  • How can market research help companies understand their target audience better?
    Open-book / research question. Discuss as a group, nominate a presenter.
  •  25
  • When conducting a market research for a clothing store, you gather information about age, height and weight. Which type of research you will be using?
    Quantitative
    Subjective
    Personal
    Qualitative
  •  15
  • If you want your business plan to be successful, you will need to carry out a ___________, which forms the basis for developing a marketing strategy and concrete marketing measures.
    Media articles
    Market analysis
    Surveys
    Interviews
  •  20
  • How does market research help companies understand the competition and stay ahead in the market?
    Open-Book / Research Question. Discuss as a group. Choose a representative speaker.
  •  15
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