Business Partner B2+ Market Research

To introduce a new product into the market: l......

After information has been gathered through surveys, it is necessary to carry out d.... a........ in order to understand it.

Before doing extensive market research, it is necessary to decide who the t ...... a....... is.

A(n) p....... .t.... is asked to use something new to determine how well it works.

To collect data or information from a range of sources: g.......

To measure or assess how people feel about a product: g.....e

A company can judge the level of c........ s............ by using market research tools

Companies have found that an inexpensive way to gather a great deal of information is through o...... s....... .

q.............. r....... is used when a company needs information which can be expressed in figures or statistics.

Searching for available data is also called d.... r........ as it can come from sources which are often accessible online.

A v..... product has a good chance of selling well.

The effect that something is likely to have: i......

In a(n) f..... g.... people are asked about their opinions or attitudes regarding companies, products, etc.

One way to gather new data is to make use of ........ .......... with consumers.