Study

DESCRIBING TRENDS CAE UNIT 9

  •   0%
  •  0     0     0

  • not as good as you had hoped for or expected
    DISAPPOINTING The event was cancelled due to disappointing ticket sales.
  • to stay more or less the same
    REMAIN STABLE The population of the city remained stable between 2008 and 2009.
  • to become popular or fashionable
    TO CATCH ON Sports drinks have caught on as consumers have become more health conscious
  • to improve
    PICK UP Sales really need to pick up soon or we'll go out of business.
  • a reduction in the amount or quality of something
    A DECLINE There was a steady decline in the number of visitors.
  • very sudden or extreme, and therefore attracting a lot of attention
    SPECTACULAR Her spectacular rise to stardom coincided with a highprofile court case.
  • a reduction in the amount or level of something
    A DIP Over the last few weeks we've seen a dip in the average daytime temperature.
  • small in size, amount, or degree
    SLIGHT There has been a slight increase in temperature.
  • giving you confidence or hope
    ENCOURAGE The profits last year, whilst not huge, were encouraging.
  • a sudden increase in something such as price, value, or interest
    SURGE v/n After posting videos online, there was a surge of interest.
  • to increase quickly by a large amount
    SHOOT UP Petrol prices have shot up in the last six months.
  • to reach the highest amount or level, before becoming lower
    TO PEAK Sales of smartphones peaked at a billion, before dropping away.
  • to help something to increase, improve, or become more successful
    BOOST She has presented at conferences to boost further investment.
  • very large in size or quantity
    ENORMOUS There is enormous interest in the project
  • neither very great nor very small in amount, size, strength, or degree
    MODERATE Under new management, there have been some moderate signs of growth.
  • to reach the highest amount or level, before becoming lower
    TO PEAK Sales of smartphones peaked at a billion, before dropping away.
  • to improve in order to reach the same standard or rate as someone or something
    TO CATCH UP WITH SB/ STH He’s going to find it hard to catch up with the work he missed.
  • Large in amount or degree
    SUBSTANTIAL We saw a substantial increase in the number of digital album sales earlier this year.
  • happening, moving, or acting quickly
    RADPID ( AJD) We are seeing a rapid growth in the use of the internet
  • to stop becoming more or less, and remain the same
    TO LEVEL OFF Oil prices should level off now that the crisis is over
  • very unsuccessful
    DISASTROUS The sales figures for this year are disastrous.
  • very large or noticeable
    SIGNIFICANT The CEO resigned following a significant drop in sales.