Study

Propaganda

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  • A fashion brand says, “Join the thousands who upgraded their style this week!”
    bandwagon
  • A toothpaste brand shows a scientific data showing it reduces cavities by 60%.
    Logical appeal
  • Which technique would work best if a politician wants to appear kind and relatable?
    plain folks
  • A company uses the phrase “Choose Better. Live Better. Be Better.”
    Repetition
  • A snack company highlights organic ingredients but hides artificial flavoring.
    Card-stacking
  • An ad says: “Everyone in your neighborhood already has one!”
    bandwagon
  • A shop owner says, “I’m not expert. I’m just a simple person like you.”
    Plain folks
  • Which technique might make students buy a trendy bag because everyone else in school has it?
    bandwagon
  • This technique uses a famous person or respected figure to support a product or idea.
    Testimonial
  • A charity shows pictures of crying children to convince people to donate.
    Emotional Appeal
  • A commercial uses the phone number over and over.
    Repetition
  • This technique tries to make the speaker sound ordinary or “just like you.”
    plain folks
  • A cereal commercial lists only the vitamins it contains but hides the high sugar content.
    Card-stacking
  • “Trust me, I’m simple. I eat at the same small bakery as the rest of you.”
    plain folks
  • Which technique is the opposite of name-calling because it uses someone admired?
    testimonial
  • A politician says, “I grew up in a small town just like you.”
    Plain folks
  • “Only a fool would support that plan.”
    name-calling
  • A famous astronaut says a certain pen is “the only pen he trusts in space.”
    Testimonial
  • An environmental group shows destroyed forests to gain support.
    Emotional appeal
  • A politician is shown buying vegetables and talking to vendors.
    Plain folks
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