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Using and Manipulating Data
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Why is data accuracy important in organisations?
Inaccurate data can cause financial or reputational problems
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Give one example of a primary data source.
A survey, interview, or experiment you carry out yourself
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What does it mean to extract data?
Pulling specific information from a larger dataset
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Name one reason for checking if data is reliable.
To make sure decisions are based on trustworthy information
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Give one feature that makes a user interface easy to use.
Clear layout, simple navigation, or help buttons
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What is the difference between verification and validation?
Verification checks data entry; validation checks data format or rules
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What does “intuitiveness” mean in interface design?
It feels natural and users can understand it without training
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Give one example of a feature that reduces errors when entering data.
Drop-down lists or input masks
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What might an organisation use extracted data for?
Reports, marketing analysis, or trend spotting
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Why might secondary data be less reliable than primary data?
You can’t control how it was collected or checked
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What is data collected first-hand for a specific purpose called?
Primary data
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Why is compatibility important for data systems?
So they can work with other software or devices
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What is the purpose of data modelling?
To test scenarios or make predictions using data
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What do we call data that was collected by someone else?
Secondary data
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What does “functionality” describe in a data system?
What the system can do — its tools and features
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What is one example of incompatible systems?
A Mac app that won’t open on Windows
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What does “accessibility” mean in a user interface?
It can be used by people with different needs or disabilities
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What type of data presentation helps people spot patterns quickly?
Charts or graphs
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