Business Communication - Lesson 10 | Baamboozle - Baamboozle

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Another word for improbable / questionable / unlikely / incredible

implausible

something that grabs one’s attention

eye-catching

What is a plainly labelled, unadvertised product / brand

generic product / brand

the art of creating and maintaining a brand

brand management

how someone sees / perceives a particular brand

brand image

to want to appear to have the best or most fashionable material items / to want to appear to have as much as others

try to keep up with the Jones’

Another expression for advertise it / promote it / push it / publicise it

plug it

refers to an idea or message about the brand that doesn’t change.

tagline

Another word for convince / induce / motivate / influence

persuade

text to be used in an advertisement

copy

a large piece of paper, usually hung on walls to promote a product or event

poster

Another word for misleading / illusory / dishonest / spurious

deceptive

an advertising space

a slot

an error / mistake in printing

misprint

a short phrase that a company creates to associate with a brand or product

slogan

the people who a book, movie or TV program seeks to reach

target audience

produce and use an advertisement for a product or service

run an ad

a catchy tune / song used to sell a product

jingle

a person who does something or thinks of something before anybody else

pioneer

What two words mean the proposals of an advertising agency to promote a' company's product or service

advertising pitch