Marketing Vocabulary

when a product or service is associated with a brand

what people actually think about a brand

when an existing brand is used to support a new range of products

Someone in charge of managing the company’s reputation and communication

the value (monetary or not) that a brand adds to a product or service

what a company wants people to think about a brand

when people like a brand and buy it again and again

how much people are aware of a brand

when a product doesn't fit the company's brand

Someone who oversees all marketing activities of a company

Someone who supports the marketing team with administrative tasks, campaign preparation, and communication

A person responsible for managing and developing a brand

when a component of a product becomes a brand in its own right (Intel in PCs)

what a brand is called