What tool is used to analyze company strengths and weaknesses?
SWOT
Where do lectures for ADV 342 take place?
C134 Holden Hall
What is a practical challenge of ethnographic research?
Gaining access to participants' natural environment
Who is known as the father of motivational research for applying psychoanalytic concepts to marketing?
Ernest Dichter
How many unexcused absences are allowed before attendance points are lost?
3
What measurement, invented by Fred Reichheld, is widely used by brands to quantify customer satisfaction?
Net Promoter Score (NPS)
What is the main purpose of a focus group in qualitative research?
To gather consumer insights
Who is the instructor for ADV 342 Fall 2025?
Mitch Crank
What is the purpose of the SONA system mentioned in the syllabus?
To participate as a research subject for extra credit
What does IDI stand for in qualitative research?
In-depth Interview
What is the main course objective of ADV 342?
To introduce account planning and research roles in advertising
What are the two major types of research used for the final project (based on the data source)?
Primary and Secondary research