Study

Identify the Cognitive Bias

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  • Identify the cognitive bias used in the advertisement
    Transaction Utility
    FOMO
    Herd Mentality
    Sunk Cost Fallacy
  • Identify the cognitive bias in the image
    Transaction Utility
    Endowment Effect
    FOMO
    Sunk Cost Fallacy
  • Identify the cognitive bias used by Coca Cola to encourage consumers to buy their soda.
    Mental Accounting
    Sunk Cost Fallacy
    Endowment Effect
    Transaction Utility
  • Identify the cognitive bias in the image
    Mental Accounting
    Endowment Effect
    FOMO
    Sunk Cost Fallacy
  • John refuses to sell his stocks at a loss, even though the stock price has dropped significantly, because he's already invested a lot of money in them.
    FOMO
    Herd Mentality
    Endowment Effect
    Sunk Cost Fallacy
  • Emily buys a trendy fashion accessory because everyone else is buying it, even though she's not sure she likes it.
    FOMO
    Endowment Effect
    Herd Mentality
    Transaction Utility
  • Sarah is willing to pay more for a vintage record she owns than someone else is willing to offer because she feels it has sentimental value to her.
    Herd Mentality
    FOMO
    Mental Accounting
    Endowment Effect
  • David buys a new phone with the latest features because he's afraid of missing out on the latest technology, even though he doesn't need all the advanced functions.
    Mental Accounting
    FOMO
    Sunk Cost Fallacy
    Transaction Utility
  • Identify the cognitive bias used by McDonald's
    Transaction Utility
    Herd Mentality
    Sunk Cost Fallacy
    Mental Accounting
  • Identify the cognitive bias used by membership clubs like Panera, Costco, etc.
    Mental Accounting
    Endowment Effect
    Sunk Cost Mentality
    Transaction Utility
  • Alice separates her vacation savings from her regular savings account, believing it's "money for fun" and shouldn't be used for other expenses.
    Mental Accounting
    Sunk Cost Fallacy
    Herd Mentality
    Transaction Utility