Identify the cognitive bias used in the advertisement
Transaction Utility
FOMO
Herd Mentality
Sunk Cost Fallacy
Identify the cognitive bias in the image
Transaction Utility
Endowment Effect
FOMO
Sunk Cost Fallacy
Identify the cognitive bias used by Coca Cola to encourage consumers to buy their soda.
Mental Accounting
Sunk Cost Fallacy
Endowment Effect
Transaction Utility
Identify the cognitive bias in the image
Mental Accounting
Endowment Effect
FOMO
Sunk Cost Fallacy
John refuses to sell his stocks at a loss, even though the stock price has dropped significantly, because he's already invested a lot of money in them.
FOMO
Herd Mentality
Endowment Effect
Sunk Cost Fallacy
Emily buys a trendy fashion accessory because everyone else is buying it, even though she's not sure she likes it.
FOMO
Endowment Effect
Herd Mentality
Transaction Utility
Sarah is willing to pay more for a vintage record she owns than someone else is willing to offer because she feels it has sentimental value to her.
Herd Mentality
FOMO
Mental Accounting
Endowment Effect
David buys a new phone with the latest features because he's afraid of missing out on the latest technology, even though he doesn't need all the advanced functions.
Mental Accounting
FOMO
Sunk Cost Fallacy
Transaction Utility
Identify the cognitive bias used by McDonald's
Transaction Utility
Herd Mentality
Sunk Cost Fallacy
Mental Accounting
Identify the cognitive bias used by membership clubs like Panera, Costco, etc.
Mental Accounting
Endowment Effect
Sunk Cost Mentality
Transaction Utility
Alice separates her vacation savings from her regular savings account, believing it's "money for fun" and shouldn't be used for other expenses.
Mental Accounting
Sunk Cost Fallacy
Herd Mentality
Transaction Utility
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